Mazda Innovation

Mazda Innovation

2019 Mazda Innovation champion driver


At Mazda, we are all about the drive – and how it makes you feel. Because we know that driving is so much more than the simple act of operating an automobile. It’s about touch, feel. Not only should your car respond perfectly to driving input, but every system should be intuitive, instilling a sense of harmony and confidence, heightening your state of being through an elevated driving experience. That’s what Mazda is all about.

2019 Mazda Innovation technology


When the components of a system are engineered to work together, that system will operate at peak efficiency. This is the simple idea behind Mazda SKYACTIV® TECHNOLOGY. But efficiency isn’t the only benefit. It also delivers a superior drive.

2019 Mazda Innovation  innovation


Our mission to forge a closer connection between car and driver must not come at the expense of the beautiful planet to which we are all connected. Environmental impact is always top of mind. So we’re proud that as of January 2018, and for the fifth consecutive year (2012-2016), Mazda has achieved the highest fuel efficiency of any other mainstream automotive manufacturer according to the U.S. Environmental Protection Agency.2

2019 Mazda Innovation  connected


Fostering a bond between car and driver is a task that goes beyond driving dynamics. In today’s hyper-connected world, cars have become communication tools. Another opportunity for Mazda to improve the driving experience. MAZDA CONNECT™ is our next-generation interface that allows you to access the information you need and the entertainment you want.4

2 Mazda’s 2016 Fleet Offers Highest Adjusted MPG. Based on the EPA’s Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends, an annual report published since 1975 that summarizes the fuel economy trends of new passenger vehicles and light trucks. Most recent final data pertains to model years 2012-2016. Adjusted fuel economy is the average fuel economy of all vehicles sold by a manufacturer over a one-year period. Fuel economy figures are determined for each model of a model year and the average is weighted for sales volume.
4 Don’t drive while distracted. Even with voice commands, only use MAZDA CONNECT™/other devices when safe. Some features may be locked out while the vehicle is in motion. Not all features are compatible with all phones. Message and data rates may apply.

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